About Me.
I'm a UI/UX Designer with a solid background in both product design and visual communication, shaped by over a decade of hands-on experience across diverse industries. I specialized in creating smart, intuitive design solutions for complex systems, with a strong focus on functionality, clarity, and user needs. I'm driven by curiosity, collaboration, and a constant desire to improve how things work and feel.
Work Experience
08.2023 - 03.2025
UI/UX Designer
Awesome Motive
Joined the Awesome Motive team after its acquisition of Thrive Themes, continuing my role as a UI/UX Designer. In addition to ongoing product design work, I contributed to illustrations, web theme design, and marketing materials, while supporting the integration of Thrive products with other Awesome Motive brands.
01.2019 - 03.2025
UI/UX Designer
Thrive Themes
UI/UX Designer for 8 products within the Thrive Themes suite (Thrive Themes: Thrive Apprentice, Thrive Architect, Thrive Automator, Thrive Builder, Thrive Dashboard, Thrive Ovation, Thrive Quiz, Thrive Ultimatum). Adapted design solutions to the unique goals of each product while building a cohesive visual identity across the suite. Focused on enhancing usability, improving overall functionality, and designing new features that drive user engagement, satisfaction and loyalty.
• Conducted competitor research and analyzed the current state of the product to identify pain points and opportunities for improvement. 

• Provided multiple solutions for identified problems and participated in discussions to choose the best approach.

• Maintained close communication with the support team to gather user feedback, complaints, and feature requests. 

• Worked closely with QA, development, frontend, and project management teams on planning, feedback, and design iterations.

• Proposed new features and explored them through user stories, user scenarios, and user flows.

• Worked on complex, multi-layered products that required a strong overview of the system and smart, simple design solutions. Contributed to the development of unique features and turned complexity into clean, user-friendly interfaces. 

• Performed UI/UX reviews to check how designs were implemented and identify any missing or incomplete aspects.

• Participated in meetings to align on project goals and timelines
• Builded and sustained a consistent design system through style guides and UI component libraries.
01.2019 - 07.2023
Senior UI/UX Designer
BitStone
As a UI/UX Designer for 8 Thrive Themes products, I created tailored design solutions for each product. I collaborated with cross-functional teams, proposed new features, and turned complex functionality into simple, user-friendly experiences. My work was grounded in research, feedback, and continuous iteration to improve usability and engagement.
Others - Mobile and web applications for various industries, including digital gifting, housing management software, and industrial machinery solutions
08.2018 - 12.2018
Senior UI/UX Designer
3PillarGlobal
Worked on UI/UX design for web and mobile platforms, creating wireframes, prototypes, and user flows in collaboration with developers and product managers. Focused on improving usability, visual consistency, and aligning designs with brand and accessibility standards.
07.2014 - 07.2018
UI/UX Designer
Yonder
Responsibilities:
• apps for web and mobile (IOS and Android)
• create user stories, user scenarios and user flows
• research, sketches, wireframe, mockup, prototype
• set the general design guidelines (style, colors, fonts)
• communication with the clients
• support for the development team
• attend Sprint meetings
• apps for different domains: healthcare, banking, services, warehouse
management, waste management etc
Graphic Designer
Mind Shop
Attributions:
Logo, ID Book, graphical concepts (campaigns, events), design (poster, folders, brochures, flyers, maps, catalogues, web page, web animation, materials for indoor and outdoor, promotional materials), page layout (catalogue, book), packaging (product design, label), image processing (color corrections, retouching), DTP, prepress, photo-shoot monitoring.
08.2013 - present
Freelancer
Attributions:
Logo, design (poster, folders, brochures, flyers, maps, catalogues, web page, page layout (catalogue, book), packaging (product design, label),
01.2012 - 08.2013
Art Director
Mind Shop
Responsibilities:
• clients meetings
• communication with the marketing and production departments
• organization of works within the design department
• supervision of visual expression and follow-up on material up to the final production step
• performing the presentation and showing it to the client, with
the rest of the team
07.2006 - 12.2011
09.2004 - 07.2006
Graphic Designer
Publivent
Attributions:
image processing, graphical concepts (poster, folder, catalogue, logo, visual identity, web pages), page layout (magazine, book), DTP, prepress.
SKILLS
Hard Skills
Figma, Sketch, Principle, Mockup, Zeplin, InVision, Adobe Photoshop, Adobe Illustrator, Adobe InDesign. Familiar with AI-powered design tools and workflows (e.g., for prototyping, content generation, or user research).
Soft Skills
reliability, autonomy, analytical thinking, creativity, well organised, perspective view, with a strong attention to details. Open to feedback, eager to learn, explore, and grow continuously. Strong user empathy, excellent communication skills, and a collaborative mindset.
EDUCATION
2004
Bachelor Degree Diploma: research subject: “Umbre” (Shadows) - including photos and video projections.
2000 - 2004
University of Arts and Design; Faculty of Plastic Arts – specialization Graphics, Cluj-Napoca
1996 - 2000
“S. Toduta” Music and Plastic Arts High School, Graphic Section, Deva
TRAININGS
2019, October 16 - 18
Budapest
2017, October 3 - 6
Bucharest
2017, May 6
Cluj-Napoca
2016, July 2 - 3
Bucharest
2014, May 4 - 16
Cluj - Napoca
2012, March 6
Bucharest
Amuse UX Conference
UX Bucharest Conference
Usability Testing Workshop
UX Essential Training
UX Design Internship - Yonder
Innovative Media
Course set by Catalin Dobre, McCann Erickson and earned following a contest organized by IQads.